The Cited Club / Insights
Original research shows what is changing. Practical guides turn the evidence into decisions. Both live here, for companies that want to become easier for search and AI systems to find, trust, cite, and recommend.
Research
Original studies with disclosed methods, named sources, and clear limitations.
Guides
Explanations, frameworks, and practical next steps for GEO, AI search, and SEO.
Written and reviewed by Shubham Bansal, founder of The Cited Club.
Browse the library
Showing 5 insights.
Guide
Aug 30, 2026
01
GEO fundamentals
A practical guide to GEO: how AI systems find, verify, cite, and recommend companies, and how to build a search-and-answer program that compounds.
10 min read
Read guideGuide
Aug 29, 2026
02
Citation readiness
Learn how ChatGPT discovers and cites business websites, which technical and content signals matter, what does not work, and how to build a 30-day plan.
9 min read
Read guideGuide
Aug 29, 2026
03
Strategy and budgeting
A practical comparison of GEO and SEO: shared foundations, different measurements, budget choices, and an operating model for visibility in search and AI answers.
9 min read
Read guideResearch
Aug 10, 2026
04
Meta-analysis — 30 studies
30 GEO studies classified by funding source. Vendor-funded research reports effects 2.4x larger than independent work — plus a 5-question vetting checklist.
2.4x
vendor-funded studies report headline effects 2.4x larger than independent research
Research
Aug 10, 2026
05
Field study — 680M+ citations
ChatGPT, Google AI Overviews, and Perplexity cite different sources for the same question. 25 live queries, the reconciliation, and the minimum viable Surface Diet.
46.7%
of Perplexity citations are Reddit threads — versus roughly 11% on ChatGPT
In the lab
From insight to execution
We turn the same research into ongoing GEO, SEO, content, technical, authority, and measurement work.