AEO vs GEO: Differences, Evidence, and What to Measure
Compare AEO and GEO using original research, practical examples, and a measurement worksheet that separates answer inclusion, citations, and recommendations.
Guide11 min read
Understand the shift.
Decide what to do.
Evidence reviews and practical guides for showing up in AI answers.
New to AI visibility?
Start with the practical GEO guide. A 10-minute read.
Explore the insights
Topics
7 articles
Guide11 min read
How Does ChatGPT Choose Sources? Evidence and Limits
Understand ChatGPT source selection through OpenAI documentation and original research, with a practical worksheet for checking claims, citations, and evidence.
Guide10 min read
Generative Engine Optimization: A Practical Guide
A practical guide to GEO: how AI systems find, verify, cite, and recommend companies, and how to build a search-and-answer program that compounds.
Guide9 min read
How to Get Cited by ChatGPT: A Practical Guide
Learn how ChatGPT discovers and cites business websites, which technical and content signals matter, what does not work, and how to build a 30-day plan.
Guide9 min read
GEO vs SEO: What Changes and How to Budget
A practical comparison of GEO and SEO: shared foundations, different measurements, budget choices, and an operating model for visibility in search and AI answers.
Research13 min read
The Vendor Bias Study: How to Read GEO Research
A corrected evidence review and five questions for evaluating GEO research: funding, sample, measurement, comparison, and relevance to your business.
Research14 min read
The Surface Diet: How to Compare AI Citation Sources
An evidence review of AI citation sources, with a practical method for comparing products, checking denominators, and choosing where to publish.