# The Cited Club Insights

> Original GEO research and practical AI-search guides for companies building visibility across search and AI answers.

Research and guides live in one library. Research entries disclose methods, sources, and limitations. Guide entries explain the evidence and turn it into practical decisions.

## All insights

- **Guide** — [Generative Engine Optimization: a practical guide to GEO](https://thecitedclub.com/guides/generative-engine-optimization.md): A practical guide to GEO: how AI systems find, verify, cite, and recommend companies, and how to build a search-and-answer program that compounds. Topics: GEO, AI visibility, answer engines, strategy. Published 2026-08-29; updated 2026-08-30.
- **Guide** — [How to get cited by ChatGPT: a practical guide](https://thecitedclub.com/guides/how-to-get-cited-by-chatgpt.md): Learn how ChatGPT discovers and cites business websites, which technical and content signals matter, what does not work, and how to build a 30-day plan. Topics: ChatGPT, citations, technical GEO, content. Published 2026-08-29; updated 2026-08-29.
- **Guide** — [GEO vs SEO: what changes and how to budget](https://thecitedclub.com/guides/geo-vs-seo.md): A practical comparison of GEO and SEO: shared foundations, different measurements, budget choices, and an operating model for visibility in search and AI answers. Topics: GEO, SEO, budget, strategy. Published 2026-08-29; updated 2026-08-29.
- **Research** — [The Vendor Bias Study: how funding source shapes the GEO research you read](https://thecitedclub.com/research/vendor-bias-study.md): 30 GEO studies classified by funding source. Vendor-funded research reports effects 2.4x larger than independent work — plus a 5-question vetting checklist. Topics: GEO, research methodology, vendor bias, AI search. Published 2026-05-08; updated 2026-08-10.
- **Research** — [The Surface Diet: different AI surfaces cite different sources — and your buyers aren't all eating from the same plate](https://thecitedclub.com/research/surface-diet.md): ChatGPT, Google AI Overviews, and Perplexity cite different sources for the same question. 25 live queries, the reconciliation, and the minimum viable Surface Diet. Topics: GEO, AI surfaces, citations, B2B SaaS. Published 2026-05-08; updated 2026-08-10.

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